{ "schema_version": "reference-groups/v1", "library_id": "ip-product-reference-library", "analysis_method": "true_visual_analysis", "updated_at": "2026-06-25T03:43:05", "groups": [ { "reference_group_id": "cassette-chocolate-series", "group_title": "复古磁带巧克力透明礼盒参考组", "member_asset_ids": [ "cassette-chocolate-01", "cassette-chocolate-02", "cassette-chocolate-03" ], "group_reference_value": "这一组真实视觉共同体现了复古磁带物件转译、透明亚克力盒体、九宫格巧克力陈列、编号系统和彩色封面换肤，适合年轻化食品伴手礼和节庆小礼盒参考。", "shared_features": [ "用经典物件轮廓建立包装识别", "透明盒体展示内部产品", "编号系统增强系列感", "外包装封面与内部分格形成双层信息", "复古字体和强图形提高记忆点", "同一盒型多封面变体", "漂浮陈列增强轻盈感", "封面/开盒/单品三层展示", "彩色几何图形提升年轻化", "透明材质强化产品展示", "彩色透明材料作为包装记忆点", "节日图形和编号系统结合", "开盒与合盒共同展示", "内外色彩呼应", "小食品矩阵化陈列" ], "shared_visual_language": { "color_palette": [ "透明灰", "黑色", "复古红", "白色", "金色", "巧克力棕", "粉色", "蓝色", "橙色", "浅绿", "奶油米色背景", "绿色", "红色", "荧光橙", "柠檬黄", "亮绿色" ], "material_texture": [ "透明亚克力盒体", "半透明塑料边框", "黑色纸质/塑料内托", "棕色褶皱巧克力纸托", "亮面巧克力涂层", "磨砂暖色背景", "透明亚克力盒", "半透明塑料边缘", "黑色内托", "巧克力亮面糖壳", "纸质印刷标签", "柔和棚拍光影", "彩色透明亚克力", "亮面印刷贴纸", "棕色纸托", "釉面巧克力" ] }, "suitable_tasks": [ "巧克力/糖果礼盒", "年轻化食品伴手礼", "文创物件转译包装", "节庆限定零食包装", "城市文创小礼盒", "系列化糖果礼盒", "节日限定包装", "年轻潮流食品主图", "多款包装陈列", "文创食品视觉提案", "节日糖果礼盒", "年轻化巧克力包装", "透明盒文创伴手礼", "潮流零食系列", "圣诞/新年限定包装" ], "reuse_guidance": "优先读取本组组级语义理解共同设计方向，再按任务挑选单张图的真实视觉分析作为构图、材质、色彩、结构和排版参考。", "reference_boundary": "作为参考素材组使用，具体项目中应结合当前 IP、产品、品牌和交付目标重新组织。", "analysis_method": "true_visual_analysis_grouped" }, { "reference_group_id": "palace-mooncake-gift-box", "group_title": "宫廷纸雕中秋月饼礼盒参考组", "member_asset_ids": [ "mooncake-palace-01", "mooncake-palace-02", "mooncake-palace-03", "mooncake-palace-04", "mooncake-palace-05", "mooncake-palace-06" ], "group_reference_value": "这一组真实视觉共同体现了红色画框式主礼盒、宫殿/宴饮/人物叙事、立体纸雕层次、多色小方盒矩阵和开盒仪式感，适合高端节庆礼盒和文博 IP 故事包装参考。", "shared_features": [ "画框式主礼盒结构", "宫殿舞台叙事插画", "主盒与小盒系列联动", "红色节庆背景+白色商业留白分区", "折扇道具强化东方节庆气氛", "抽拉/翻开带来的开盒仪式", "2x3 单品矩阵", "大盒内侧背景画", "小盒统一标签系统", "手部互动展示尺度", "中轴建筑透视", "立体纸雕层次", "人物故事场景化", "红色盒框+红扇氛围", "工艺细节近景展示", "小盒矩阵陈列", "统一标签系统", "多色分组" ], "shared_visual_language": { "color_palette": [ "深红", "朱红", "米白", "金色", "墨蓝", "青绿", "橙黄", "暗紫", "黑褐", "深蓝", "橘红", "紫色", "墨绿", "暖黄", "金米色", "砖红" ], "material_texture": [ "硬质礼盒纸板", "红色哑光/细纹纸面", "立体纸雕插画层次", "印刷小盒纸面", "折扇纸质褶皱", "金色细线/标识", "硬质纸盒", "红色内衬", "细纹纸面", "印刷插画纸面", "金色标识", "哑光小盒", "立体纸雕层叠", "红色纸盒细纹", "折扇褶皱纸面", "印刷插画" ] }, "suitable_tasks": [ "中秋月饼礼盒", "文博 IP 节庆礼盒", "城市文旅伴手礼", "大礼盒主视觉", "礼盒详情页首屏", "抽屉式月饼礼盒", "多口味食品礼盒", "IP故事章节礼盒", "开盒展示主图", "礼盒结构提案", "高端月饼礼盒主视觉", "纸雕工艺包装", "文博叙事礼盒", "节庆详情页工艺卖点", "东方建筑感包装", "系列小盒包装" ], "reuse_guidance": "优先读取本组组级语义理解共同设计方向，再按任务挑选单张图的真实视觉分析作为构图、材质、色彩、结构和排版参考。", "reference_boundary": "作为参考素材组使用，具体项目中应结合当前 IP、产品、品牌和交付目标重新组织。", "analysis_method": "true_visual_analysis_grouped" }, { "reference_group_id": "tea-herbal-young-series", "group_title": "Young Series 草本茶饮极简长盒参考组", "member_asset_ids": [ "tea-young-series-collage-detail", "tea-young-series-overview" ], "group_reference_value": "这一组真实视觉共同体现了白色极简长盒、单字功效命名、圆角花果插画窗口、竖向信息层级和系列并列陈列，适合轻养生茶饮和功能型产品线参考。", "shared_features": [ "白色极简包装", "单字系列命名", "圆角花果插画窗口", "竖向信息层级", "局部特写+产品实物拼贴", "统一盒型模板", "功能单字命名", "插画窗口差异化", "五款并列展示", "白底留白和柔和阴影" ], "shared_visual_language": { "color_palette": [ "白色", "浅灰", "玫红", "粉色", "墨绿蓝", "橘色", "黑色", "柔和灰影", "粉红", "橙色", "黄色", "绿色", "蓝色", "紫红" ], "material_texture": [ "白色纸盒哑光质感", "平面花果插画", "柔和渐变色晕", "极简摄影背景", "清晰纸盒折边", "哑光白纸盒", "平面花果草本插画", "柔和摄影阴影", "硬质长方体盒型" ] }, "suitable_tasks": [ "草本茶包装", "功能茶饮系列", "年轻化养生产品", "细长盒包装", "轻礼品详情页设计", "草本冲饮包装", "轻养生产品线", "系列包装看板", "电商产品矩阵展示" ], "reuse_guidance": "优先读取本组组级语义理解共同设计方向，再按任务挑选单张图的真实视觉分析作为构图、材质、色彩、结构和排版参考。", "reference_boundary": "作为参考素材组使用，具体项目中应结合当前 IP、产品、品牌和交付目标重新组织。", "analysis_method": "true_visual_analysis_grouped" }, { "reference_group_id": "tea-sugar-cube-tea-scene", "group_title": "茶席冰糖小方盒场景包装参考组", "member_asset_ids": [ "tea-sugar-cube-box-01" ], "group_reference_value": "这一组真实视觉体现了复古标签小方盒与茶席生活方式场景结合，通过茶具、暖光、口味色侧面和晶体冰糖建立茶点伴手礼语境。", "shared_features": [ "复古标签正面", "口味色侧面", "茶席道具营造场景", "暖阳光影提升质感", "多盒散点建立系列感" ], "shared_visual_language": { "color_palette": [ "卡其米色", "茶褐色", "陶土棕", "蓝色", "粉色", "橙色", "黑色", "白色", "浅金色" ], "material_texture": [ "纸盒哑光质感", "茶席布/草编纹理", "紫砂壶陶土质感", "瓷杯白釉", "透明/晶体冰糖", "暖阳光影" ] }, "suitable_tasks": [ "茶点包装", "冰糖/糖果小盒", "茶席伴手礼", "生活方式产品图", "食品详情页场景图" ], "reuse_guidance": "优先读取本组组级语义理解共同设计方向，再按任务挑选单张图的真实视觉分析作为构图、材质、色彩、结构和排版参考。", "reference_boundary": "作为参考素材组使用，具体项目中应结合当前 IP、产品、品牌和交付目标重新组织。", "analysis_method": "true_visual_analysis_grouped" }, { "reference_group_id": "mid-autumn-blessing-gift-system", "group_title": "中秋祝福礼盒与手提袋系统参考组", "member_asset_ids": [ "mid-autumn-blessing-gift-single-box", "mid-autumn-blessing-gift-open-box", "mid-autumn-blessing-gift-bag-box", "mid-autumn-blessing-gift-full-set" ], "group_reference_value": "这一组真实视觉共同体现了象牙白/低饱和中秋礼品系统、外袋+内盒+小盒+长条盒层级、玉兔桂花月亮等图标化符号和柔和金色线描，适合企业节庆礼赠和文旅伴手礼参考。", "shared_features": [ "四角祝福字布局", "中心云朵留白图案", "手持尺度展示", "低饱和节庆配色", "中英文小字辅助", "外盖节庆图标导览", "大小盒组合", "分格内托", "中英双语节庆说明", "自然手持开盒场景", "外袋+内盒+单品三层结构", "金绳提升礼赠质感", "低饱和中秋图形", "手部取出动作", "外包装与内包装统一", "套装拆解式构图", "外盖文化图标系统", "手提袋第一视觉" ], "shared_visual_language": { "color_palette": [ "灰紫", "豆沙粉", "白色", "深蓝黑", "浅肤色", "浅蓝白", "象牙白", "浅金", "砖红", "灰蓝", "黄色", "浅蓝", "棕色", "木色", "米色", "暖木色" ], "material_texture": [ "哑光纸盒", "轻微纸纹", "线描印刷", "手部真实肌理", "木质背景", "硬质礼盒纸板", "哑光外盒", "内托纸板", "木质户外背景", "柔和自然光", "纸质手提袋", "编织金绳", "哑光礼盒", "细线描图案", "温暖室内光", "木质桌面" ] }, "suitable_tasks": [ "节庆单品小盒", "月饼/糕点单盒", "伴手礼小包装", "手持产品图", "中式祝福包装", "中秋礼盒系统", "节庆伴手礼套装", "企业礼赠", "文化符号礼盒", "开盒详情页模块", "节庆礼盒手提袋", "企业礼赠套装", "文旅伴手礼", "礼品系统展示", "中秋礼盒详情页", "完整节庆礼盒系统" ], "reuse_guidance": "优先读取本组组级语义理解共同设计方向，再按任务挑选单张图的真实视觉分析作为构图、材质、色彩、结构和排版参考。", "reference_boundary": "作为参考素材组使用，具体项目中应结合当前 IP、产品、品牌和交付目标重新组织。", "analysis_method": "true_visual_analysis_grouped" }, { "reference_group_id": "ancient-tree-tea-drawer-series", "group_title": "古树茶建筑线描抽屉礼盒参考组", "member_asset_ids": [ "laos-wild-ancient-tree-tea-ivory-series", "laos-wild-ancient-tree-tea-orange-drawer-set" ], "group_reference_value": "这一组真实视觉共同体现了象牙白或橙色长条抽屉茶盒、精细建筑线描、地域纹样侧边、外盒到独立茶袋的系统化设计，适合高端茶礼和文旅地标包装参考。", "shared_features": [ "象牙白留白", "单色精细建筑线稿", "侧边纹样延展", "长条抽屉盒", "深色背景提升质感", "多盒重复形成系列感", "外盒+抽屉+内袋三层结构", "同一线描图形跨层级复用", "橙色强识别与象牙白高端版对比", "半圆抽拉口", "深色内托衬托产品" ], "shared_visual_language": { "color_palette": [ "象牙白", "深咖黑", "棕褐线稿", "暗红文字", "浅金光", "橙色", "深灰蓝" ], "material_texture": [ "象牙白哑光纸盒", "细密线描印刷", "长条硬盒", "深色反光台面", "侧边纹样印刷", "硬质抽屉盒", "哑光纸面", "内托纸板", "独立茶袋纸/膜", "线描印刷" ] }, "suitable_tasks": [ "高端茶礼盒", "文旅地标包装", "建筑线描礼盒", "地域伴手礼", "茶叶系列包装", "抽屉式茶礼盒", "茶包/茶饼分装包装", "文旅伴手礼", "高端茶叶套装", "多色方案包装提案" ], "reuse_guidance": "优先读取本组组级语义理解共同设计方向，再按任务挑选单张图的真实视觉分析作为构图、材质、色彩、结构和排版参考。", "reference_boundary": "作为参考素材组使用，具体项目中应结合当前 IP、产品、品牌和交付目标重新组织。", "analysis_method": "true_visual_analysis_grouped" } ] }