[
  {
    "file": "deliverables/alimama_202605_wenchuang_common_template/关键词报表_202605_20260603_142839.xlsx",
    "rows": 1,
    "cols": 69,
    "headers": [
      "日期",
      "场景ID",
      "场景名字",
      "词类型",
      "词ID/词包ID",
      "词名字/词包名字",
      "展现量",
      "点击量",
      "花费",
      "点击率",
      "平均点击花费",
      "千次展现花费"
    ],
    "sample": [],
    "first_dates": [],
    "last_dates": [],
    "non_may_dates": [],
    "totals": {
      "展现量": 0.0,
      "点击量": 0.0,
      "花费": 0.0,
      "总成交金额": 0.0,
      "总成交笔数": 0.0
    }
  },
  {
    "file": "deliverables/alimama_202605_wenchuang_common_template/营销场景报表_202605_20260603_142832.xlsx",
    "rows": 32,
    "cols": 71,
    "headers": [
      "日期",
      "场景ID",
      "场景名字",
      "展现量",
      "点击量",
      "花费",
      "点击率",
      "平均点击花费",
      "千次展现花费",
      "总预售成交金额",
      "总预售成交笔数",
      "直接预售成交金额"
    ],
    "sample": [
      [
        "2026-05-31",
        "436",
        "货品全站推广",
        "1137",
        "68",
        "52.33",
        "0.05981",
        "0.77",
        "46.02",
        "0.00",
        "0",
        "0.00"
      ],
      [
        "2026-05-30",
        "436",
        "货品全站推广",
        "900",
        "55",
        "68.43",
        "0.06111",
        "1.24",
        "76.03",
        "0.00",
        "0",
        "0.00"
      ],
      [
        "2026-05-29",
        "436",
        "货品全站推广",
        "1300",
        "90",
        "100.00",
        "0.06923",
        "1.11",
        "76.92",
        "0.00",
        "0",
        "0.00"
      ],
      [
        "2026-05-28",
        "436",
        "货品全站推广",
        "2051",
        "69",
        "71.28",
        "0.03364",
        "1.03",
        "34.75",
        "0.00",
        "0",
        "0.00"
      ]
    ],
    "first_dates": [
      "2026-05-31",
      "2026-05-30",
      "2026-05-29"
    ],
    "last_dates": [
      "2026-05-03",
      "2026-05-02",
      "2026-05-01"
    ],
    "non_may_dates": [],
    "totals": {
      "展现量": 62053.0,
      "点击量": 2841.0,
      "花费": 1928.31,
      "总成交金额": 6663.44,
      "总成交笔数": 156.0
    }
  }
]