[ { "slide": 1, "type": "cover", "text_lines": [ "中国国家博物馆", "National Museum of China", "IP授权介绍" ], "picture_count": 3, "kept_picture_count": 3 }, { "slide": 2, "type": "opener", "text_lines": [], "picture_count": 2, "kept_picture_count": 2 }, { "slide": 3, "type": "section", "text_lines": [ "授权介绍", "/ 01 /", "《中国国家博物馆》", "《国博衍艺》", "National Museum of China" ], "picture_count": 2, "kept_picture_count": 2 }, { "slide": 4, "type": "opener", "text_lines": [ "中国国家博物馆", "中国国家博物馆是代表国家收藏、研究、展示、阐释能够充分反映社会主义先进文化、革命文化和中华优秀传统文化代表性物证的国家最高历史文化艺术殿堂和国家文化客厅。承担着为国护史、为国藏史、为国弘史的重要使命。", "世界上最受欢迎的博物馆之一" ], "picture_count": 2, "kept_picture_count": 2 }, { "slide": 5, "type": "grid", "text_lines": [ "514万粉丝", "官方微博", "273万粉丝", "官方线上", "文创店", "300+平米", "售卖空间", "博物馆内", "最新展览信息", "最全文物介绍", "官方网站", "双十一博物馆文创店铺排行榜第一" ], "picture_count": 4, "kept_picture_count": 4 }, { "slide": 6, "type": "grid", "text_lines": [ "“国博衍艺”品牌", "「国博衍艺」根植于国家博物馆186万件馆藏文物与学术积淀，构建覆盖六大品类的文物IP数字资产系统，开创博物馆资源活化新范式。", "通过与头部品牌战略协同，在服饰、美妆、智造等18个产业带打造跨界矩阵，累计孵化500余款融入生活场景的文创商品，建立文物IP商业转化标准模型；", "以「文物IP×国货制造」双轨机制赋能冷酸灵、巴拉巴拉等品牌，通过文化势能注入打造兼具历史厚度与消费热度的现象级爆款，实现产品溢价升级。", "品牌深度参与香港国际授权展、CLE中国授权展、海峡两岸交流等活动，多次获得授权行业重量级奖项。", "通过对馆藏文物资源进行文创开发与推广，让文物活起来、走出去。" ], "picture_count": 6, "kept_picture_count": 6 }, { "slide": 7, "type": "section", "text_lines": [ "国风雅藏", "/ 02 /", "千年文物IP", "赋能品牌文化势能", "National Museum of China" ], "picture_count": 2, "kept_picture_count": 2 }, { "slide": 8, "type": "mixed", "text_lines": [], "picture_count": 5, "kept_picture_count": 5 }, { "slide": 9, "type": "opener", "text_lines": [ "马跃山河壮 曲和盛世长", "中国人对“马”的独特情感——既是脚踏实地的奋斗者，亦是载歌载舞的生活家，在历史长河中始终跃向希望的晨曦。", "Gallop across grandeur , Harmony endures golden age.", "National Museum of China" ], "picture_count": 1, "kept_picture_count": 1 }, { "slide": 10, "type": "grid", "text_lines": [ "唐三彩艺术精品", "之佳作", "四蹄踏雪", "龙马精神", "丝路宝马良驹", "文物：「三彩黑釉陶马」" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 11, "type": "grid", "text_lines": [ "“旗开得胜、捷报频传”", "盛唐的“顶流符号”", "马到成功", "乐享盛世", "“马上有喜”", "文物：「三彩骑马奏乐陶俑」" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 12, "type": "mixed", "text_lines": [ "十二时辰·万象皆可期", "“子鼠守夜，午马逐日——十二兽首披衣冠，轮值光阴护长安。时辰流转处，自有祥瑞生。”", "万象呈祥", "兽礼天成·万物纳吉祥", "文物：「十二生肖陶俑」" ], "picture_count": 4, "kept_picture_count": 4 }, { "slide": 13, "type": "opener", "text_lines": [ "乐马陶年 马上有福", "节日不仅是中国人情感的寄托，更是中华文明绵延数千年的缩影。", "它们通过仪式、食物、传说和集体行为，将个人、家庭、社会与历史紧密联结，塑造了独特的文化基因，并在当代持续焕发生命力。", "Clay Steeds Sing, Fortune Springs", "National Museum of China" ], "picture_count": 1, "kept_picture_count": 1 }, { "slide": 14, "type": "grid", "text_lines": [ "一盒藏百福，提梁纳端阳——复刻清代宫廷提盒，定制你的端午仪式感。", "藏在漆纹里的端午盛宴", "剔红锁芳华", "双屉启端礼", "开光见山水，提盒载安康——为家宅添一份宫廷级守护。", "文物：「剔红山水楼阁人物纹双联提盒」" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 15, "type": "grid", "text_lines": [ "玉兔执杵揽月华，千捣灵药赠万家安康", "——以玉兔捣药为核，祈愿月光所照，人间皆安。", "嫦娥携“吉”舞云汉，一轮明月寄长圆", "——托嫦娥举牌之姿，愿千里相思，终得圆满。", "镜揽月华", "吉映千秋", "蟾跃金池映秋水，衔吉衔财满庭生辉", "——借蟾蜍戏水纹，寓财随月满，家宅丰盈。", "文物：「“大吉”嫦娥月宫纹菱式铜镜」" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 16, "type": "grid", "text_lines": [ "福禄绵延·洪福齐天", "“葫芦纳双福，云蝠载吉来——釉里红纹藏万象，一器阅尽千年春。”", "釉红纳千福", "云蝠载岁安", "釉里千红·春满人间", "“一袭釉红染岁华，万朵祥云绽春意——乾隆工笔，写尽人间团圆色。”", "文物：「釉里红云蝠八宝纹葫芦瓶」" ], "picture_count": 6, "kept_picture_count": 6 }, { "slide": 17, "type": "grid", "text_lines": [ "“‌杏花绽放、双燕栖息枝头，象征春回大地‌”", "「春」", "春燕衔福", "文物：「粉彩杏林春燕纹瓶」", "“‌碗身翠竹与松枝的繁茂构图呼应夏日绿意”‌", "「夏」", "夏瓷沁凉", "文物：「青花松竹梅纹碗」", "“丰收、富足、喜悦”", "「秋」", "秋金丰稔", "文物：「鹳鱼石斧图彩绘陶缸」", "“吉祥、团圆、祈福”", "「冬」", "冬禧纳祥", "文物：「《宪宗元宵行乐图》卷」" ], "picture_count": 9, "kept_picture_count": 9 }, { "slide": 18, "type": "opener", "text_lines": [ "礼出东方 至臻国品", "“礼者 天地之序也”", "礼不仅是华夏文明的优雅与诚挚的象征", "更是每个中国人内心深处的文化基因", "Eastern Heritage National Excellence", "National Museum of China" ], "picture_count": 1, "kept_picture_count": 1 }, { "slide": 19, "type": "grid", "text_lines": [ "蟠龙献瑞·鼎盛承鸿运", "“鼎级祥瑞，蟠龙绕乾坤——龙腾纹中藏吉兆，一礼纳尽天地祯祥。”", "“蟠龙献瑞，以鼎盛之礼敬天地人和”", "巅峰礼赞·鼎立三千载", "“鼎级之礼，始于青铜之巅——以商周重器为魂，铸就跨越千年的尊崇仪式。”", "“鼎”级好礼", "饕餮镇礼·凝眸镇四方", "“鼎级威严，藏于饕餮之目——神纹镇守天地，以礼为纲，护佑万世荣光。”", "文物：「“ 后母戊”青铜方鼎」" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 20, "type": "grid", "text_lines": [ "云雷织地·万象归和", "“云雷纹底纳万象，青铜为镜照太和——天地共生处，四时皆从容。”", "德如羔羊·温润生吉", "“羊首衔仁德，青铜淬温良——以礼器之柔韧，化岁月为安康。”", "四时安康", "华夏典范·鼎镇四时", "“青铜铸华夏典范，鼎身承四时安然——千年礼器为基，护佑岁岁长安。”", "文物：「四羊青铜方尊」", "长冠鸣瑞·天籁佑春秋", "“鸟冠振翅引天籁，青铜纹中藏岁声——一鸣唤春生，再鸣佑秋实。”" ], "picture_count": 8, "kept_picture_count": 8 }, { "slide": 21, "type": "grid", "text_lines": [ "龙形锦鲤·摸龙头好运来", "“中华第一龙，自带锦鲤体质！摸摸龙头，鸿运当头；摸摸龙尾，顺风又顺水～”", "龙耀神州", "猪猪龙·萌萌哒守护神", "“谁说龙一定很凶？5000年前的‘猪猪龙’了解一下！大鼻子萌萌哒，专治不开心，守护你的小确幸！”", "文物：「玉龙」", "抱团小龙·卷走所有烦恼", "“龙都卷成团了，你还在卷啥？学学老祖宗的智慧——先卷自己蓄满能量，再一飞冲天！”" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 22, "type": "grid", "text_lines": [ "金燕衔喜·檐下筑长欢", "“金彩描燕双飞过，衔来春风满人间——一翅扫阴翳，一翅载笑颜。”", "多喜乐 长安宁", "文物：「霁青釉金彩海晏河清尊」", "霁青映河清·一色定乾坤", "“霁青染尽江河色，釉里藏尽天下宁——一尊承四海，岁岁皆晏然。”", "海晏河清 四海升平", "莲纹捧心·淤泥不染尘", "“仰莲托金彩，心净生欢喜——泥火淬真色，无垢自长安。”" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 23, "type": "opener", "text_lines": [ "盛世繁花 技耀古今", "“中国文化内的高超技艺，千年传承的华美艺术”", "Golden Blossoms Artistry Through Ages", "National Museum of China" ], "picture_count": 1, "kept_picture_count": 1 }, { "slide": 24, "type": "grid", "text_lines": [ "落英缤纷·螺钿绣春", "“贝壳碾成花，螺片绣作春——唐代禁奢令都拦不住的顶级审美，飘落千年仍惊艳！”", "珠光宝气·一镜盛唐", "“螺钿嵌贝、青金石缀羽，千年珠光未褪——玄宗赏安禄山的‘宝钿镜’，才是真顶奢！”", "“古代顶级奢侈品”", "禽鸟衔金·羽翼刻阶级", "“螺片镶羽翼，鸟喙点青金——唐镜上的禽鸟，羽毛比现代高定刺绣更论克计价！”", "文物：「花鸟人物螺钿青铜镜」" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 25, "type": "grid", "text_lines": [ "珠光织冕·星河落人间", "“四千珍珠缀星河，百颗宝石纳日月——凤冠一顶，便是半壁明宫的光华。”", "点翠千年·羽光凝盛世", "“翠羽淬火，金丝织魂——万点翠色藏凤冠，一羽一光皆盛世余晖。”", "“文博界新晋顶流”", "九龙九凤·权倾天下仪", "“九龙衔珠镇山河，九凤展翅定乾坤——帝王冠冕今犹在，不怒自威见顶流。”", "文物：「孝端皇后凤冠」" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 26, "type": "grid", "text_lines": [ "文物：「粉彩百花图葫芦瓶」", "东方潮流·万花新国色", "“乾隆审美才是真顶流！百花争艳不撞色，葫芦瓶身裹高定——东方美学从不过时，万花皆可成潮。”", "万花献瑞", "锦上添花·无地不繁华", "“瓷器不留白，人生不设限——百花不露地，是乾隆盖在瓷器上的‘锦上添花’钢印。”", "花开富贵·万彩纳乾坤", "“牡丹领衔，万花打Call！乾隆用一只葫芦装下整个春天——花开富贵，从不是一枝独秀。”" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 27, "type": "grid", "text_lines": [ "文物：「《千秋绝艳图》长卷」「嵌珍珠宝石金项链」", "镜中诗痕 · 千载绝艳", "“对镜题诗，千年红颜未老；丹青重彩，绝艳风骨长存。时光甄选，以诗画为镜，照见永恒之美。”", "时光甄选", "珠光永恒 · 刹那芳华", "“九岁明珠，凝成泪光千载；金链绕颈，锁住刹那芳华。时光甄选，将易逝的璀璨，炼作永恒的寓言。”" ], "picture_count": 7, "kept_picture_count": 7 }, { "slide": 28, "type": "grid", "text_lines": [ "文物：「人面鱼纹彩陶盆」「涡纹四系彩陶罐」「舞蹈纹彩陶盆」", "鱼跃人面·丰年图腾", "“人面衔双鱼，陶纹藏春秋——半坡先民以鱼为信，刻下五谷丰登的千年契约。”", "国潮“老花”", "涡卷天河·生生不息", "“旋涡吞星月，水纹纳乾坤——马家窑一笔绘尽黄河魂，浪涌六千年未息。”", "踏歌而舞·同心共济", "“五指连心踏陶纹，踏出华夏第一道同心圆——先民早知：携手处，便是桃花源。”" ], "picture_count": 11, "kept_picture_count": 9 }, { "slide": 29, "type": "grid", "text_lines": [ "文物：「击鼓说唱俑」", "社畜快乐秘籍·俳优解压术", "“左手击鼓，右手怼甲方！东汉俳优教你用说唱消解压力——职场如戏，全靠笑技！”", "东汉“元气弹”", "笑纹永动机·千年不卡顿", "“嘴角上扬45°，颧骨高耸两千年！击鼓说唱俑的‘笑纹科技’——用面部肌肉雕刻快乐，永不断电！”", "中国最早说唱艺人·曲艺祖师爷", "“东汉Hip-Hop鼻祖已上线！击鼓押韵+即兴Freestyle——没有麦架，但有扁鼓和槌！”" ], 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{ "slide": 34, "type": "gallery", "text_lines": [ "《天文图》碑拓片" ], "picture_count": 2, "kept_picture_count": 2 }, { "slide": 35, "type": "gallery", "text_lines": [ "《鎏金神兽青铜牌饰》--以梦为马" ], "picture_count": 0, "kept_picture_count": 0 }, { "slide": 36, "type": "gallery", "text_lines": [ "《鎏金银香囊》" ], "picture_count": 1, "kept_picture_count": 1 }, { "slide": 37, "type": "section", "text_lines": [ "爆款合作案例", "/ 04 /", "案例分享", "合作流程", "National Museum of China" ], "picture_count": 2, "kept_picture_count": 2 }, { "slide": 38, "type": "case", "text_lines": [ "National Museum of China", "跨界合作助力品牌升级" ], "picture_count": 30, "kept_picture_count": 24 }, { "slide": 39, "type": "case", "text_lines": [ "品牌", "授权", "片仔癀 & 国博衍艺案例展示", "跨界合作助力品牌升级" ], "picture_count": 1, "kept_picture_count": 1 }, { "slide": 40, "type": "case", "text_lines": [ "品牌", "授权", "巴拉巴拉 & 国博衍艺案例展示", "跨界合作助力品牌升级" ], "picture_count": 1, "kept_picture_count": 1 }, { "slide": 41, "type": "case", "text_lines": [ "品牌", "授权", "巴拉巴拉 & 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