{"chunk_id": "nas-sk:df78835a8479:0001:fbf1070354f8ae1e", "chunk_seq": 1, "created_at": "2026-05-16T16:32:02+08:00", "heading": "", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "---\ntitle: 观夏×良渚博物院联名方向_脱敏版\ncategory: IP资产与项目资料/良渚文化\ntags: [\"良渚博物院\", \"观夏\", \"品牌联名\", \"香氛\", \"玉礼文明\", \"脱敏案例\"]\nsource: Hermes 任务沉淀，经用户确认同步至 NAS 共享知识库\ncreated_at: 2026-05-16\nvisibility: studio-internal\nsafety: 脱敏案例；不含报价、合同、客户实时沟通、负责人、合作状态或私聊原文\n---", "title": "观夏 × 良渚博物院联名方向，脱敏版"}
{"chunk_id": "nas-sk:df78835a8479:0002:92e9027a63ac0c72", "chunk_seq": 2, "created_at": "2026-05-16T16:32:02+08:00", "heading": "观夏 × 良渚博物院联名方向，脱敏版", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "# 观夏 × 良渚博物院联名方向，脱敏版", "title": "观夏 × 良渚博物院联名方向，脱敏版"}
{"chunk_id": "nas-sk:df78835a8479:0003:fcef7f8f64295026", "chunk_seq": 3, "created_at": "2026-05-16T16:32:02+08:00", "heading": "主题方向", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "## 主题方向\n\n**玉色入香，‘闻’见千年**", "title": "观夏 × 良渚博物院联名方向，脱敏版"}
{"chunk_id": "nas-sk:df78835a8479:0004:7249765a2ffa49e0", "chunk_seq": 4, "created_at": "2026-05-16T16:32:02+08:00", "heading": "核心连接", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "## 核心连接\n\n以良渚玉器、玉礼和东方香气体验建立连接，将“看见文明”延展为“闻见文明”，形成香氛器物、轻量文创香氛与礼盒传播体系。该方向适合表达东方香气、器物美学、礼赠体验和博物馆文化记忆。", "title": "观夏 × 良渚博物院联名方向，脱敏版"}
{"chunk_id": "nas-sk:df78835a8479:0005:cfbcd5c0f064cbfb", "chunk_seq": 5, "created_at": "2026-05-16T16:32:02+08:00", "heading": "已选产品方向", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "## 已选产品方向\n\n1. **产品方向 B：玉礼香氛器物**  \n   将玉琮、玉璧、玉礼结构转化为香氛器、扩香器或可陈列的香氛器物。\n\n2. **产品方向 C：轻量文创香氛**  \n   适合香片、香囊、随身香氛、车载香氛、文创小礼等轻量化产品。", "title": "观夏 × 良渚博物院联名方向，脱敏版"}
{"chunk_id": "nas-sk:df78835a8479:0006:ed402d5da3490b18", "chunk_seq": 6, "created_at": "2026-05-16T16:32:02+08:00", "heading": "已选礼盒方向", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "## 已选礼盒方向\n\n1. **礼盒方向 B：玉琮方圆礼盒**  \n   以玉琮的方圆关系和礼制秩序形成礼盒结构。\n\n2. **礼盒方向 C：馆藏伴手礼盒**  \n   更适合博物馆伴手礼、游客礼赠和轻量节庆礼品。", "title": "观夏 × 良渚博物院联名方向，脱敏版"}
{"chunk_id": "nas-sk:df78835a8479:0007:35b519a1022123e6", "chunk_seq": 7, "created_at": "2026-05-16T16:32:02+08:00", "heading": "已选营销方向", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "## 已选营销方向\n\n1. **营销方向 B：让文明被“闻”见**  \n   将良渚从视觉观看延展到气味体验，强调五感进入文明。\n\n2. **营销方向 C：从玉礼到香礼**  \n   把玉礼文明转译为现代香氛礼赠体系。", "title": "观夏 × 良渚博物院联名方向，脱敏版"}
{"chunk_id": "nas-sk:df78835a8479:0008:fbc44ab61236cbf9", "chunk_seq": 8, "created_at": "2026-05-16T16:32:02+08:00", "heading": "视觉方向", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "## 视觉方向\n\n- 青玉色\n- 温润玉石质感\n- 博物馆展陈光线\n- 东方香气、薄雾、器物陈列\n- 玉琮方圆结构\n- 香氛瓶器、扩香器和礼盒 mockup", "title": "观夏 × 良渚博物院联名方向，脱敏版"}
{"chunk_id": "nas-sk:df78835a8479:0009:81a57f80f25973d3", "chunk_seq": 9, "created_at": "2026-05-16T16:32:02+08:00", "heading": "注意事项", "source_mtime": 1778918578, "source_path": "/Users/bot1/Volumes/root_for_ai/00_共享区/共享知识库/原始资料/01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_rel": "01_IP资产与项目资料/良渚文化/07_品牌联名案例库/观夏×良渚博物院联名方向_脱敏版.md", "source_sha256": "df78835a8479972a2a89b293657a4a05681ff0d8e7eaa35bd3540674d42c289f", "text": "## 注意事项\n\n- 本条仅沉淀主题、模块和创意方向。\n- 不记录客户实时沟通、报价、预算、负责人、合作状态或合同信息。\n- 具体合作边界、授权范围、渠道和费用，应以后续正式商务文件为准。", "title": "观夏 × 良渚博物院联名方向，脱敏版"}