{
  "id": "PI013",
  "title": "国博「卧龙·凤雏」超长形毛绒抱枕开发方向",
  "date": "2026-04-30",
  "source": "野兽派（The Beast / tbh）— 长条形毛绒抱枕拍摄参考；国博角色设计图 — 龙凤IP造型版权",
  "category": "毛绒玩具 / 抱枕",
  "core_insight": "国博现有毛绒产品偏小，线上表现一般（难以靠图片看出质感）；野兽派腊肠狗长抱枕验证了大尺寸毛绒线上可行性；国博卧龙·凤雏角色细长造型天然适合做超长形抱枕",
  "target_product": "国博卧龙·凤雏超长毛绒抱枕（建议120cm+）",
  "reference_brand": "野兽派（The Beast / tbh）— 腊肠狗长条抱枕",
  "reference_images": [
    "image_beast_shouldercape.jpg",
    "image_beast_hold.jpg",
    "image_dragon_phoenix_design.jpg"
  ],
  "photography_specs": {
    "图1_beast_shouldercape（披肩式）": {
      "角度": "平视·中景，相机与模特眼睛持平，无俯仰",
      "背景": "暖杏色/浅米褐色纯色背景（影棚无缝背景）",
      "光线": "人工柔光箱，主光位于模特右前方（观众视角左），侧向光勾勒灯芯绒质感",
      "构图": "模特肩颈后方横跨长条抱枕，慵懒叠穿风格，品牌Logo左上角",
      "氛围": "慵懒、精致、治愈、新国风家居"
    },
    "图2_beast_hold（怀抱式）": {
      "角度": "平拍·中全景，相机与模特腰部/胸部持平，水平无俯仰",
      "背景": "纯白/极浅灰无缝背景纸",
      "光线": "人工影棚光，斜前侧柔光，均匀明亮，高调摄影",
      "构图": "模特侧身双手斜抱抱枕（对角线），人体参照展示超长尺寸",
      "氛围": "简约现代、温馨舒适、家居美学"
    }
  },
  "借鉴方向": [
    "模特上身照 + 抱枕横跨肩颈的慵懒感场景图（野兽派图1风格）",
    "纯白背景·真人参照·斜抱对角线构图（野兽派图2风格）",
    "120cm+ 超长尺寸才能在线上突出毛绒质感",
    "卧龙·凤雏细长造型 × 超长抱枕廓形高度契合"
  ],
  "tags": ["国博", "毛绒抱枕", "长条形", "卧龙凤雏", "野兽派", "电商摄影参考", "大尺寸", "超长抱枕"],
  "待验证项": [
    "国博是否已有大尺寸毛绒抱枕产品线？",
    "卧龙·凤雏造型版权授权范围？",
    "120cm+ 毛绒打样成本与定价区间"
  ],
  "status": "已入库"
}