heading: data-liangzhu-promotion-analysis

text:
# data-liangzhu-promotion-analysis

- Repo URL: http://192.168.1.4:3000/qianliyun/data-liangzhu-promotion-analysis
- Local path: /Users/bot1/AI Work/02_projects/active/data-liangzhu-promotion-analysis
- Machine/Profile: bot1 / operations
- Owner/Requester: 良渚推广费用申请数据分析
- Task type: data/operations/ecommerce-reporting
- Status: active
- Last updated: 2026-05-26T11:09:54+08:00
- Latest commit: 64bd546
- Related bots/profiles: operations

title: data-liangzhu-promotion-analysis


heading: Purpose

text:
## Purpose
汇总淘宝店、天猫店历史推广数据，生成下一阶段向良渚文化 IP 方申请推广费用所需的数据分析表。

title: data-liangzhu-promotion-analysis


heading: Current authoritative description

text:
## Current authoritative description
The repo root `REPO_DESCRIPTION.md` is the source of truth for detailed evolving state.

title: data-liangzhu-promotion-analysis


heading: Current state

text:
## Current state
已收到并处理天猫店与淘宝店各 4 份报表：计划报表、商品报表、货品全站推广报表、营销场景报表。已生成合并分析工作簿 `outputs/良渚推广费用申请_淘宝天猫推广数据分析报告_202601-20260525.xlsx`，包含总览、费用申请汇报口径、分店铺总览、计划分月、营销场景、货品全站、商品TOP5和每个计划单独 sheet。

title: data-liangzhu-promotion-analysis


heading: Search keywords

text:
## Search keywords
良渚, 良渚文化, IP推广费用申请, 天猫推广数据, 淘宝推广数据, 计划报表, 营销场景报表, 货品全站推广报表, 商品TOP5, 运营数据分析, 推广费用申请

title: data-liangzhu-promotion-analysis